November 2024

Direct mail remains as effective as ever, serving as a powerful component of any omnichannel marketing strategy. While digital marketing continues to grow, direct mail shouldn’t be overlooked—it generates leads, drives incremental revenue, and boosts your bottom line.

According to recent studies, direct mail sent to house lists delivers the highest ROI among media types at 161%, outperforming email (41%), digital display advertising (23%), and social media (21%).

Direct mail is inherently interactive, offering a tactile experience no other marketing channel can match. It also allows for detailed messaging and clear calls to action. Consumers appreciate the personal and engaging nature of direct mail, which reaches targeted households with precise segmentation. Its tangible, interactive qualities create a lasting impression, fostering stronger connections and influencing purchasing decisions more effectively than many digital methods.

Best of all, given the 5 primary USPS promotions for 2025 (including 2 new ones!) for 3% – 6% discounts, direct mail is a win-win for your marketing campaigns.

When you’re ready to get started with direct mail, Direct Mail Depot is your trusted partner. Your success is our priority.

You can reach us at: in**@di*************.com.

The benefits of first-party data are powerful. First, since you own the data, you can verify that it is accurate and timely. Second, aggregate data about your customers provides incredible insights to help you find and engage new customers.

First-party data is information collected directly from your customers that offers valuable insights into online behaviors, enabling personalized and automatically triggered direct mail campaigns.

This data includes details collected from your website visitors, customers, and social media followers, covering names, physical and email addresses, and other information based on your marketing scope. For example, it may encompass demographic information, online behaviors, CRM data, customer feedback, purchase history, and more.

Why is First-Party Data Important?

As data collected directly from your audience, first-party data allows you to understand and engage with customers effectively. It helps you retarget and nurture leads based on real preferences and behaviors, improving decision-making and enhancing marketing efforts.

Because this data is owned by you, it offers unique insights into each customer’s shopping behaviors and purchase intent. Analyzing this information helps tailor your marketing strategies to meet individual needs and expectations. Direct Mail Depot can partner with you to evaluate this data and optimize your approach. A multi-channel strategy combining digital and direct mail marketing strengthens your message across platforms.

Using First-Party Data for Retargeted Direct Mail

First-party data enables seamless integration between online and direct mail campaigns, known as retargeted direct mail. Rather than reaching a broad, untargeted audience, you can send direct mail based on specific customer actions. For example, a customer’s interaction with a product page can trigger an automated mail piece that reinforces their interest.

Retargeted direct mail combines digital insights with traditional mail, allowing you to send timely, personalized messages that resonate. This approach not only improves response rates but also makes your call-to-action more relevant to customer needs.

Automating direct mail with first-party data can lead to significant cost savings and higher ROI, making it easier to convert prospects into loyal customers. Aggregated data across customer touchpoints strengthens brand connections, reinforces your message, and drives conversions.

Direct Mail Depot is your trusted partner for effective, data-driven direct mail campaigns.

The 2025 USPS Mailing Promotions provide a valuable opportunity to lower your postage costs.

Direct Mail Depot is ready to help you achieve maximum impact with your direct mail strategy while keeping expenses low.

Our team will assist you in tapping into savings of up to 6% on your mailings and guide you on qualifying for extra promotional discounts. Full list of 2025 promotions are here.

Each year, USPS launches promotions designed to inspire marketers to adopt innovative technologies and printing techniques in their direct mail campaigns.

Here is an overview of the 2025 Promotions offered.

Integrated Technology- DISCOUNT: 3%

Integrate technologies that enhance mail’s performance such as Augmented, Mixed or Virtual Reality; NFC; Video in Print; voice assistants and more.

Tactile, Sensory, Interactive- DISCOUNT: 4%

Enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. (Gloss stock not eligible).

Continuous Contact- DISCOUNT: 3%

Increase customer touchpoints by mailing more frequently to the same addresses. (Content of each mailing must be iterative or complementary, not duplicative).

Reply Mail IMBA- DISCOUNT: 3% or 6%

Encourages Qualified Business Reply Mail (QBRM ) and High volume QBRM customers to adopt IMbA .

First-Class Mail Advertising- DISCOUNT: 3%

Leverage First-Class Mail® to promote your offerings to customers.

These promotions create a win-win: by enhancing your mailings, you drive higher engagement and response rates while also benefiting from postage discounts by meeting a few requirements.

With a trusted partner like Direct Mail Depot, running campaigns that qualify for USPS promotional discounts becomes straightforward—and your direct mail ROI gets a substantial lift.

Reach out to us today at: in**@di*************.com.