March 2025

Use this handy checklist to guide your campaign from start to finish.

1. Define Your Business Objectives

Clarify what you want to achieve. Are you looking to:

• Attract new customers.
• Reconnect with existing ones.
• Promote a special offer.
• Target a specific audience that benefits from your product or service.

Consider how direct mail can complement your current marketing efforts. Keep your ultimate goal in mind, find ways to integrate direct mail with your digital presence, and plan for follow-ups to keep your business top of mind.

2. Find the Right Partner

A knowledgeable Mail Service Provider (MSP) like DMD can guide you through the process—even if you’re unsure where to start.

3. Identify Your Audience

Define your ideal customers and determine which data points will help you reach them effectively.

4. Plan Your Timeline

A successful direct mail campaign takes careful planning. Depending on your goals, your campaign may take 6 to 12 weeks. Key steps include:

• Budget planning.
• Mailing list research and selection.
• Developing a compelling offer.
• Choosing a format and creative strategy.
• Copywriting, design, approvals, and revisions.

Your MSP partner, like DMD, can handle essential tasks such as:

• Data processing and personalization.
• Printing and inserting additional materials.
• Preparing mail for distribution.
• Advising on the most efficient timeline.

5. Consider ROI & Cost Efficiency

Understand the estimated costs of your campaign and explore opportunities for discounts. DMD can help you optimize your budget while maximizing impact.

6. Stay Focused & Look Ahead

Keep this checklist on hand to stay organized and on track. Need expert guidance? DMD is here to help.

DMD TIP

You’ve got the plan—now it’s all about execution. Refer back to this checklist whenever you need to stay focused and keep your campaign moving forward.

At Direct Mail Depot (DMD), we’re here to help you maximize the impact of your direct mail while keeping expenses in check. Our experts will guide you in unlocking savings of up to 6%—plus, we’ll help you qualify for extra promotional discounts.

Here is an overview of the 2025 Promotions offered.

DISCOUNT: 3%

Integrated Technologies that will enhance mail’s performance.

You can incorporate mobile shopping, integration with voice assistant, Augmented, Mixed or Virtual Reality, Video in Print and more. New for 2025: Copy and/or images generated by AI.

Registration is now through Dec. 31, 2025 and the mailing window is any 6-month consecutive period.

DISCOUNT: 4%

Tactile, Sensory, Interactive will boost customer engagement.

Combine with add-on promotions to increase total discount up to 6%.

You can use specialty inks, coatings, and paper; non-geometric die cuts, or interactive elements, and finishing techniques. (Gloss stock not eligible).

Registration is now through July 31, 2025 and the mailing window ends July 31.

DISCOUNT: 3%

Repeat mailings can earn the Continuous Contact discount.

Increase customer touchpoints by mailing more frequently to the same addresses. To qualify, follow-up mail pieces should relate to the original mailing and must differ in some way. An example is a new cover on a product catalog. (Content of each mailing must be iterative or complementary, not duplicative). While the initial mail pieces do not receive the 3% discount, they can qualify for the add-on promotion discounts. Each qualifying follow-up mail piece earns the 3% discount and can be combined with the add-on promotions.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

DISCOUNT: 3% or 6%

Using a Reply Mail IMBA will build engagement and create efficiencies.

By adopting Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™, you can improve visibility, while also delivering easier payment methods and faster delivery speed. And adding the serialized barcode to reply mail not only speeds up conversations and responses, it will qualify for the 6% discount. Using a static barcode will earn a 3% discount.

Registration is May 15 through Dec. 31, 2025 and the mailing window is July 31 through Dec. 31.

DISCOUNT: 3%

Leverage First-Class Mail for advertising.

Elevate your marketing strategy and promote your offerings to customers by adding your marketing message to customer reward or billing statements. In addition to letters/flats, this is a huge opportunity to save big on postcards up to 6″ x 9″. Combine with add-on promotions to increase total discount up to 5%.

Registration is July 15 through Dec. 31, 2025 and the mailing window is Sept. 1 through Dec. 31.

Save an additional discount of 1% with these two Add-On Promotions

To qualify, these are required to be used with one of the four available primary promotions mentioned above.

Informed Delivery

Informed Delivery is now an add-on promotion and mail campaigns that meet the requirements will earn the 1% discount all year. Combine with the Sustainability promotion to increase savings.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

Sustainability

In addition to promoting responsible environmental practices, demonstrating the paper used in your mailing is responsibly sourced and sustainably produced earns a 1% postage discount. Combine with the Informed Delivery promotion to increase savings.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

Take advantage of these promotions to maximize impact, boost engagement and response rates while enjoying postage discounts by meeting a few simple requirements. See the full list of 2025 promotions here.

DMD is your trusted partner and we’ll help you every step of the way. Reach out to us today at: in**@di*************.com.

In a world overflowing with marketing messages, capturing customers’ attention requires more than just making noise—it takes strategy and innovation. With countless brands competing for engagement, marketers are prioritizing creative approaches that cut through the clutter. But with tighter budgets and ROI under scrutiny, which tactics truly make an impact?

Direct Mail and It Still Works

Amid the digital noise, one marketing channel continues to prove its worth: direct mail. Unlike digital ads that may feel impersonal or overwhelming, physical mail stands out—offering a tactile, trusted connection with consumers. Studies show younger audiences engage with physical ads longer than digital ones, and 58%* of Millennials are less concerned about direct mail privacy than digital privacy. Plus, having the right direct mail partner, like Direct Mail Depot (DMD), makes all the difference.

By integrating direct mail with digital strategies—such as Informed Delivery®, Informed Visibility®, retargeted mail, and digitally enhanced mail—brands can amplify their impact. Imagine sending a direct mail campaign announcing a new product, then reinforcing it with an Informed Delivery preview before the mail piece even arrives. This seamless approach builds credibility and keeps your brand top of mind.

The Smart Way to Use Direct Mail

Leading brands are using direct mail to:
✔ Boost awareness & engagement – Well-timed, relevant mail pieces drive higher response rates.

✔ Personalize connections – Moving beyond just using a name, tailored messaging strengthens relationships.

✔ Build community ties – Aligning with social causes and local initiatives fosters trust and increases engagement.

 Proving ROI: Tracking Success

With budgets tightening, marketing teams must prove which strategies deliver. Here’s what’s working:

Be Where Your Audience Is

Consumers are craving tangible experiences. 79% of direct mail recipients look forward to checking their mail, and 88% say receiving a handwritten note or greeting card still holds value**. Incorporating physical marketing—like postcards with QR Codes® for exclusive discounts—bridges the gap between digital and direct channels.

Use Direct Mail as a Conversion Tool

Retargeted direct mail is a game-changer. For example, if a customer abandons their online cart, you can automatically send a follow-up mail piece with a special discount. These personalized touches drive higher conversions and strengthen brand connections.

In an evolving marketing landscape, staying ahead means embracing a mix of digital and traditional channels. With the right strategies, direct mail remains a powerful tool to capture attention, drive action, and build lasting relationships. Printing, mailing, fulfillment & more—DMD simplifies your marketing campaigns from start to finish, and is your trusted partner.

FOOTNOTE

*“USPS Mail Moments: 2019 Review,” 2019.

**“USPS Mail Moments: Spring 2019 Review,” USPS, conducted by Summit Research.