Industry-focused marketing insights can help craft more impactful and actionable financial campaigns. By analyzing proprietary data, you can discover how brands are achieving success with direct mail.
Today’s marketers have a wide array of options, from cutting-edge innovations to advanced tracking capabilities, giving businesses numerous ways to capture attention and stand out.
Direct mail, in particular, is a powerful element of omnichannel campaigns. However, with so many tools and strategies available, finding the right approach can be challenging.
To understand how businesses across various industries are leveraging direct mail, the United States Postal Service partnered with Summit Research* to conduct a proprietary study.
According to the study, 82% of financial companies find direct mail to be an effective channel. Among all industries surveyed, financial businesses rated direct mail as equally or more effective than other channels, with only social media ranking slightly higher, by just 1%. Additionally, financial companies reported having the highest level of expertise with direct mail, using it primarily for growth and loyalty-building.
Their preferred method? Customization. The study revealed that 62% of financial companies personalize offers, while 59% personalize greetings or customer names.
At Direct Mail Depot, our Digital Variable Color Printing allows for highly personalized mail pieces in a single mail stream. Using advanced software, this technology automatically selects and prints unique images, graphics, and text for each recipient, based on information from your database. This customization can be tailored to various factors, including demographics, location, income, occupation, purchase history, and household size.
DMD Success Tip: Mail customization can make customers feel valued and understood while building trust—key for customers making important financial decisions.
Key Takeaway:
In a constantly evolving marketing landscape, staying up-to-date can be challenging. Smart marketers rely on data to guide their decisions, ensuring their strategies align with their sector, objectives, and unique needs.
Direct Mail Depot is your trusted partner in achieving success. Reach out to us today at in**@di*************.com.
