Gen Z, born after 1996, is emerging as one of the most educated and socially conscious consumer groups in history. With a global purchasing power of over $140 billion, they make up 20% of the U.S. population and are on track to become the largest consumer segment. While this digital-native generation thrives online, they value the tangible, personal touch that direct mail offers.
Why Direct Mail Works for Gen Z
Despite growing up with smartphones and social media, Gen Z craves authentic, creative connections. Mail resonates by providing a break from digital noise. Unique, innovative formats and designs engage their creative side, while personalized mail fosters an emotional connection unmatched by online communication.
Direct Mail Depot is Your Partner for these Innovative Mail Features
– Informed Delivery®: Email previews with complementary digital content.
– Informed Visibility®: Optimize campaign timing across print and digital.
– Retargeted Mail: Send mail based on digital interactions.
Keys to a Winning Gen Z Direct Mail Campaign
– Be Creative: Bold, simple designs with unique formats stand out.
– Personalize: Tailor your message with targeted offers that feel meaningful.
– Customized targeted images. To stand out, your mail should look and feel exceptional.
– Integrate Channels: Combine mail with digital tools like QR Codes® and Informed Delivery® for seamless engagement.
– Highlight Online Shopping: Gen Z frequently shops on mobile devices—make access effortless.
DMD Takeaway
As Gen Z grows into their buying power, their desire for personal, tactile experiences makes direct mail an ideal medium. With smart, creative, and integrated campaigns, you can connect with this new generation of consumers.
Direct Mail Depot is here to help you craft impactful marketing that resonates with Gen Z.
