Isabella Mest

Discover how integrating cutting-edge digital technologies can save you money and make your mail stand out. From boosting brand awareness to showcasing products, highlighting key details, and sharing irresistible offers, now is the perfect time to enhance customer engagement.

With Direct Mail Depot (DMD) as your trusted partner, qualifying for USPS promotional discounts has never been easier.

3% Discount

• NEW FOR 2025! Artificial Intelligence
• Mixed Reality (MR)
• Virtual Reality (VR)
• Video in Print
• Mobile Shopping
• Augmented Reality
• Integration with Voice Assistant
• Near Field Communication (NFC)

You can choose your promotion start date and use it for up to 6 consecutive months during the 2025 calendar year (January 1 – December 31, 2025).

More Savings

Save 1% when you add-on Informed Delivery® or Sustainability to receive an additional discount, for total savings of 4%-5%.

It’s easy to save! Here are a few examples.

Each year, USPS offers promotions to encourage the use of innovative mailing solutions, with savings of up to 6% in 2025. Let DMD simplify the process, maximize your campaign impact, and keep your costs low while securing extra discounts.  Full list of 2025 promotions are here.

Reach out to us today at: in**@di*************.com

Direct Mail is a time-tested and effective marketing tool.

In today’s digital world, direct mail remains a highly effective way to capture customers’ attention. While consumers are inundated with countless digital ads on their phones, TVs, and computers, they often experience “digital fatigue.” A physical mail piece, however, offers a refreshing and tactile experience. With an effective and trusting partner like Direct Mail Depot (DMD), direct mail marketing can deliver higher-quality leads than many digital campaigns.

There’s a growing perception that mail is making a comeback. Industries such as FinTech, health insurance, and retail are increasingly using direct mail to enhance ROI. These businesses leverage direct mail for both short-term strategies—like acquiring new customers or driving purchases—and long-term objectives such as brand building, customer engagement, and retention.

Direct mail offers impressive benefits and should be a key component of your marketing strategy. Partnering with DMD ensures your campaigns are expertly managed, with sophisticated tracking, eco-friendly options, and measurable success tailored to your goals.

Measuring Direct Mail Success

Advances in data tracking and analytics have made it easier than ever to create highly personalized and targeted mail campaigns. When combined with digital strategies, direct mail becomes even more effective. With the right metrics, businesses can track campaign performance and improve future efforts.

QR Codes

QR codes seamlessly bridge print and digital. Adding a scannable code to your mail allows recipients to quickly take actions like visiting your website, redeeming offers, or learning more about your services. They engage users instantly, offering valuable data for follow-ups and future campaigns.

Unique Phone Numbers

For audiences less inclined to use smartphones, include a unique phone number on your mail piece. This allows you to attribute calls directly to the campaign, ensuring you know the source of engagement.

Retargeted Direct Mail

Retargeted direct mail integrates seamlessly with digital campaigns. By automating triggers—such as sending mail to online visitors who didn’t convert—you can deliver personalized messages and gather deeper insights into customer behavior.

Personalized and Vanity URLs (PURLs) 

Personalized URLs are unique to each recipient and lead to customized landing pages, creating a more engaging and trackable customer experience. Vanity URLs, on the other hand, are specific to the campaign, providing a simple way to measure its overall success.

By defining clear goals—like improving loyalty or acquiring new customers—you can select the right KPIs to evaluate your campaign’s effectiveness.

The Future of Direct Mail 

Direct mail continues to evolve, leveraging new tools and technologies for enhanced tracking, integration, and results. It remains a cornerstone of marketing strategies for good reason.

DMD’s Takeaway 

Direct mail is a proven performer in the marketing world. Today’s data-driven approaches not only increase its effectiveness but also provide precise metrics to measure its impact. With DMD as your partner, you can create smarter campaigns that engage customers and deliver measurable results.

Reach out to us today at: in**@di*************.com

A diverse supplier is a business that is at least 51% owned and operated by an individual or group that is part of a traditionally underrepresented or underserved group. This ownership structure is significant because it helps address systemic inequalities, and drives a more inclusive economy that benefits society as a whole. Common classifications are minority-owned enterprises (MBEs), woman-owned enterprises (WBEs), and small-business enterprises (SBEs), along with businesses owned by many other minority groups.

Direct Mail Depot (DMD) is a certified National Minority Business Enterprise (MBE) and a woman-owned, managed, and controlled business. DMD is also a member of the National Minority Supplier Development Council, and is one of the very few direct mail production companies in the nation to be a certified by the NMSDC. This certification has allowed us to collaborate with organizations that value diversity, create opportunities for local community employment, and contribute to initiatives that support economic inclusion.

MBEs are central to economic prosperity.

MBEs generate billions in annual revenue, they support millions of jobs, they drive innovation, and strengthen our communities. Their success is everyone’s success. DMD is committed to the growth and development of minority enterprises.

Diversity is a powerful asset for your business. By bringing together a variety of perspectives and experiences, a diverse workforce invites innovation and a deeper understanding of your customer base.

Key benefits of workplace diversity include:

• Increased Innovation and Creativity: Teams with diverse backgrounds generate fresh ideas and creative solutions.
• Better Decision-Making: Considering multiple perspectives leads to more informed and balanced choices.
• Enhanced Problem-Solving: Different viewpoints improve the ability to identify and resolve challenges.
• Higher Employee Engagement and Retention: Employees feel valued and included when diversity is prioritized.
• Stronger Market Insight: A varied workforce better connects with and serves a broad customer audience.
• Improved Brand Reputation: Emphasizing diversity builds a positive image and attracts top-tier talent.

A diverse and inclusive supply chain:

• Lowers costs and boosts efficiency through increased sourcing options.
• Broadens the supplier network by encouraging partnerships with Tier 1 and Tier 2 providers, like DMD, offering distinctive solutions.
• Promotes supplier competition, driving innovative and creative approaches to meet market needs.
• Improves product standards and excellence.
• Boosts brand awareness and reputation.
• Supports economic development through job creation.

DMD Tips

1. Establish clear diversity goals and metrics. Define specific targets such as increasing the percentage of spend with diverse suppliers and track progress through regular reporting.
2. Integrate diversity into the overall procurement strategy. Include diverse supplier requirements in RFPs and actively seek partnerships with certified minority- and women-owned businesses.
3. Collaborate with internal stakeholders, and implement training programs. Work with teams to identify opportunities for diverse suppliers and offer training to ensure inclusive decision-making.

Businesses that work with diverse suppliers, like Direct Mail Depot, often enjoy better-quality products and services, lower costs, and increased innovation. By diversifying your supply chain, you create a network of partners that contribute to the success of your company.

Gen Z, born after 1996, is emerging as one of the most educated and socially conscious consumer groups in history. With a global purchasing power of over $140 billion, they make up 20% of the U.S. population and are on track to become the largest consumer segment. While this digital-native generation thrives online, they value the tangible, personal touch that direct mail offers.

Why Direct Mail Works for Gen Z

Despite growing up with smartphones and social media, Gen Z craves authentic, creative connections. Mail resonates by providing a break from digital noise. Unique, innovative formats and designs engage their creative side, while personalized mail fosters an emotional connection unmatched by online communication.

Direct Mail Depot is Your Partner for these Innovative Mail Features

– Informed Delivery®: Email previews with complementary digital content.

– Informed Visibility®: Optimize campaign timing across print and digital.

– Retargeted Mail: Send mail based on digital interactions.

Keys to a Winning Gen Z Direct Mail Campaign

– Be Creative: Bold, simple designs with unique formats stand out.

– Personalize: Tailor your message with targeted offers that feel meaningful.

– Customized targeted images. To stand out, your mail should look and feel exceptional.

– Integrate Channels: Combine mail with digital tools like QR Codes® and Informed Delivery® for seamless engagement.

– Highlight Online Shopping: Gen Z frequently shops on mobile devices—make access effortless.

DMD Takeaway

As Gen Z grows into their buying power, their desire for personal, tactile experiences makes direct mail an ideal medium. With smart, creative, and integrated campaigns, you can connect with this new generation of consumers.

Direct Mail Depot is here to help you craft impactful marketing that resonates with Gen Z.

Direct mail remains as effective as ever, serving as a powerful component of any omnichannel marketing strategy. While digital marketing continues to grow, direct mail shouldn’t be overlooked—it generates leads, drives incremental revenue, and boosts your bottom line.

According to recent studies, direct mail sent to house lists delivers the highest ROI among media types at 161%, outperforming email (41%), digital display advertising (23%), and social media (21%).

Direct mail is inherently interactive, offering a tactile experience no other marketing channel can match. It also allows for detailed messaging and clear calls to action. Consumers appreciate the personal and engaging nature of direct mail, which reaches targeted households with precise segmentation. Its tangible, interactive qualities create a lasting impression, fostering stronger connections and influencing purchasing decisions more effectively than many digital methods.

Best of all, given the 5 primary USPS promotions for 2025 (including 2 new ones!) for 3% – 6% discounts, direct mail is a win-win for your marketing campaigns.

When you’re ready to get started with direct mail, Direct Mail Depot is your trusted partner. Your success is our priority.

You can reach us at: in**@di*************.com.

The benefits of first-party data are powerful. First, since you own the data, you can verify that it is accurate and timely. Second, aggregate data about your customers provides incredible insights to help you find and engage new customers.

First-party data is information collected directly from your customers that offers valuable insights into online behaviors, enabling personalized and automatically triggered direct mail campaigns.

This data includes details collected from your website visitors, customers, and social media followers, covering names, physical and email addresses, and other information based on your marketing scope. For example, it may encompass demographic information, online behaviors, CRM data, customer feedback, purchase history, and more.

Why is First-Party Data Important?

As data collected directly from your audience, first-party data allows you to understand and engage with customers effectively. It helps you retarget and nurture leads based on real preferences and behaviors, improving decision-making and enhancing marketing efforts.

Because this data is owned by you, it offers unique insights into each customer’s shopping behaviors and purchase intent. Analyzing this information helps tailor your marketing strategies to meet individual needs and expectations. Direct Mail Depot can partner with you to evaluate this data and optimize your approach. A multi-channel strategy combining digital and direct mail marketing strengthens your message across platforms.

Using First-Party Data for Retargeted Direct Mail

First-party data enables seamless integration between online and direct mail campaigns, known as retargeted direct mail. Rather than reaching a broad, untargeted audience, you can send direct mail based on specific customer actions. For example, a customer’s interaction with a product page can trigger an automated mail piece that reinforces their interest.

Retargeted direct mail combines digital insights with traditional mail, allowing you to send timely, personalized messages that resonate. This approach not only improves response rates but also makes your call-to-action more relevant to customer needs.

Automating direct mail with first-party data can lead to significant cost savings and higher ROI, making it easier to convert prospects into loyal customers. Aggregated data across customer touchpoints strengthens brand connections, reinforces your message, and drives conversions.

Direct Mail Depot is your trusted partner for effective, data-driven direct mail campaigns.

The 2025 USPS Mailing Promotions provide a valuable opportunity to lower your postage costs.

Direct Mail Depot is ready to help you achieve maximum impact with your direct mail strategy while keeping expenses low.

Our team will assist you in tapping into savings of up to 6% on your mailings and guide you on qualifying for extra promotional discounts. Full list of 2025 promotions are here.

Each year, USPS launches promotions designed to inspire marketers to adopt innovative technologies and printing techniques in their direct mail campaigns.

Here is an overview of the 2025 Promotions offered.

Integrated Technology- DISCOUNT: 3%

Integrate technologies that enhance mail’s performance such as Augmented, Mixed or Virtual Reality; NFC; Video in Print; voice assistants and more.

Tactile, Sensory, Interactive- DISCOUNT: 4%

Enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. (Gloss stock not eligible).

Continuous Contact- DISCOUNT: 3%

Increase customer touchpoints by mailing more frequently to the same addresses. (Content of each mailing must be iterative or complementary, not duplicative).

Reply Mail IMBA- DISCOUNT: 3% or 6%

Encourages Qualified Business Reply Mail (QBRM ) and High volume QBRM customers to adopt IMbA .

First-Class Mail Advertising- DISCOUNT: 3%

Leverage First-Class Mail® to promote your offerings to customers.

These promotions create a win-win: by enhancing your mailings, you drive higher engagement and response rates while also benefiting from postage discounts by meeting a few requirements.

With a trusted partner like Direct Mail Depot, running campaigns that qualify for USPS promotional discounts becomes straightforward—and your direct mail ROI gets a substantial lift.

Reach out to us today at: in**@di*************.com.

Industry-focused marketing insights can help craft more impactful and actionable financial campaigns. By analyzing proprietary data, you can discover how brands are achieving success with direct mail.

Today’s marketers have a wide array of options, from cutting-edge innovations to advanced tracking capabilities, giving businesses numerous ways to capture attention and stand out.

Direct mail, in particular, is a powerful element of omnichannel campaigns. However, with so many tools and strategies available, finding the right approach can be challenging.

To understand how businesses across various industries are leveraging direct mail, the United States Postal Service partnered with Summit Research* to conduct a proprietary study.

According to the study, 82% of financial companies find direct mail to be an effective channel. Among all industries surveyed, financial businesses rated direct mail as equally or more effective than other channels, with only social media ranking slightly higher, by just 1%. Additionally, financial companies reported having the highest level of expertise with direct mail, using it primarily for growth and loyalty-building.

Their preferred method? Customization. The study revealed that 62% of financial companies personalize offers, while 59% personalize greetings or customer names.

At Direct Mail Depot, our Digital Variable Color Printing allows for highly personalized mail pieces in a single mail stream. Using advanced software, this technology automatically selects and prints unique images, graphics, and text for each recipient, based on information from your database. This customization can be tailored to various factors, including demographics, location, income, occupation, purchase history, and household size.

DMD Success Tip: Mail customization can make customers feel valued and understood while building trust—key for customers making important financial decisions.

Key Takeaway:

In a constantly evolving marketing landscape, staying up-to-date can be challenging. Smart marketers rely on data to guide their decisions, ensuring their strategies align with their sector, objectives, and unique needs.

Direct Mail Depot is your trusted partner in achieving success. Reach out to us today at in**@di*************.com.

FOOTNOTE

“Direct Mail Industry Research: Insights Report,” Summit Research for McCann Worldgroup, May 2023.

Every company is part of a broader supply chain that includes third-party providers of products and services. Main suppliers like Direct Mail Depot, referred to as Tier 1, work directly with the company. Other suppliers, DMD included, are categorized as Tier 2. While Tier 1 suppliers are often the focus of supplier diversity efforts, the potential impact grows when Tier 2 suppliers are included.

Tier 1 spend refers to the direct procurement dollars spent by a company with certified diverse suppliers.

Tier 2 spend refers to the procurement dollars spent by a company’s suppliers with certified diverse suppliers. In this case, Tier 2 suppliers are essentially your suppliers’ suppliers.

Working with Tier 2 suppliers enables your company to extend its diversity spend while maintaining relationships with existing suppliers or accessing those with unique capabilities. Tier 2 diversity spend is a critical part of the future of supplier diversity.

There are many benefits to utilizing Direct Mail Depot for your Diversity Spend:

• You can access a wider pool of suppliers with unique perspectives and capabilities. This can lead to improved product quality, and enhanced customer satisfaction.
• This brings diverse perspectives that fuel innovation, sparking creative solutions to help your business stay ahead of the competition.
• When you Invest in diverse businesses, this empowers underrepresented groups, drives economic growth and creates a more inclusive and sustainable economy.
• By aligning with diverse suppliers, this ensures that your business reflects the broad spectrum of your customers and communities, strengthening trust, loyalty, and gaining deeper connections.

As a certified National Minority Business Enterprise (MBE) and a woman-owned, managed, and controlled business, Direct Mail Depot is committed to supporting and fostering the growth of minority enterprises.

 Reach out to DMD to be your partner for Tier 1 or Tier 2 Diversity spend.