Isabella Mest

Use this handy checklist to guide your campaign from start to finish.

1. Define Your Business Objectives

Clarify what you want to achieve. Are you looking to:

• Attract new customers.
• Reconnect with existing ones.
• Promote a special offer.
• Target a specific audience that benefits from your product or service.

Consider how direct mail can complement your current marketing efforts. Keep your ultimate goal in mind, find ways to integrate direct mail with your digital presence, and plan for follow-ups to keep your business top of mind.

2. Find the Right Partner

A knowledgeable Mail Service Provider (MSP) like DMD can guide you through the process—even if you’re unsure where to start.

3. Identify Your Audience

Define your ideal customers and determine which data points will help you reach them effectively.

4. Plan Your Timeline

A successful direct mail campaign takes careful planning. Depending on your goals, your campaign may take 6 to 12 weeks. Key steps include:

• Budget planning.
• Mailing list research and selection.
• Developing a compelling offer.
• Choosing a format and creative strategy.
• Copywriting, design, approvals, and revisions.

Your MSP partner, like DMD, can handle essential tasks such as:

• Data processing and personalization.
• Printing and inserting additional materials.
• Preparing mail for distribution.
• Advising on the most efficient timeline.

5. Consider ROI & Cost Efficiency

Understand the estimated costs of your campaign and explore opportunities for discounts. DMD can help you optimize your budget while maximizing impact.

6. Stay Focused & Look Ahead

Keep this checklist on hand to stay organized and on track. Need expert guidance? DMD is here to help.

DMD TIP

You’ve got the plan—now it’s all about execution. Refer back to this checklist whenever you need to stay focused and keep your campaign moving forward.

At Direct Mail Depot (DMD), we’re here to help you maximize the impact of your direct mail while keeping expenses in check. Our experts will guide you in unlocking savings of up to 6%—plus, we’ll help you qualify for extra promotional discounts.

Here is an overview of the 2025 Promotions offered.

DISCOUNT: 3%

Integrated Technologies that will enhance mail’s performance.

You can incorporate mobile shopping, integration with voice assistant, Augmented, Mixed or Virtual Reality, Video in Print and more. New for 2025: Copy and/or images generated by AI.

Registration is now through Dec. 31, 2025 and the mailing window is any 6-month consecutive period.

DISCOUNT: 4%

Tactile, Sensory, Interactive will boost customer engagement.

Combine with add-on promotions to increase total discount up to 6%.

You can use specialty inks, coatings, and paper; non-geometric die cuts, or interactive elements, and finishing techniques. (Gloss stock not eligible).

Registration is now through July 31, 2025 and the mailing window ends July 31.

DISCOUNT: 3%

Repeat mailings can earn the Continuous Contact discount.

Increase customer touchpoints by mailing more frequently to the same addresses. To qualify, follow-up mail pieces should relate to the original mailing and must differ in some way. An example is a new cover on a product catalog. (Content of each mailing must be iterative or complementary, not duplicative). While the initial mail pieces do not receive the 3% discount, they can qualify for the add-on promotion discounts. Each qualifying follow-up mail piece earns the 3% discount and can be combined with the add-on promotions.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

DISCOUNT: 3% or 6%

Using a Reply Mail IMBA will build engagement and create efficiencies.

By adopting Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™, you can improve visibility, while also delivering easier payment methods and faster delivery speed. And adding the serialized barcode to reply mail not only speeds up conversations and responses, it will qualify for the 6% discount. Using a static barcode will earn a 3% discount.

Registration is May 15 through Dec. 31, 2025 and the mailing window is July 31 through Dec. 31.

DISCOUNT: 3%

Leverage First-Class Mail for advertising.

Elevate your marketing strategy and promote your offerings to customers by adding your marketing message to customer reward or billing statements. In addition to letters/flats, this is a huge opportunity to save big on postcards up to 6″ x 9″. Combine with add-on promotions to increase total discount up to 5%.

Registration is July 15 through Dec. 31, 2025 and the mailing window is Sept. 1 through Dec. 31.

Save an additional discount of 1% with these two Add-On Promotions

To qualify, these are required to be used with one of the four available primary promotions mentioned above.

Informed Delivery

Informed Delivery is now an add-on promotion and mail campaigns that meet the requirements will earn the 1% discount all year. Combine with the Sustainability promotion to increase savings.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

Sustainability

In addition to promoting responsible environmental practices, demonstrating the paper used in your mailing is responsibly sourced and sustainably produced earns a 1% postage discount. Combine with the Informed Delivery promotion to increase savings.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

Take advantage of these promotions to maximize impact, boost engagement and response rates while enjoying postage discounts by meeting a few simple requirements. See the full list of 2025 promotions here.

DMD is your trusted partner and we’ll help you every step of the way. Reach out to us today at: in**@di*************.com.

In a world overflowing with marketing messages, capturing customers’ attention requires more than just making noise—it takes strategy and innovation. With countless brands competing for engagement, marketers are prioritizing creative approaches that cut through the clutter. But with tighter budgets and ROI under scrutiny, which tactics truly make an impact?

Direct Mail and It Still Works

Amid the digital noise, one marketing channel continues to prove its worth: direct mail. Unlike digital ads that may feel impersonal or overwhelming, physical mail stands out—offering a tactile, trusted connection with consumers. Studies show younger audiences engage with physical ads longer than digital ones, and 58%* of Millennials are less concerned about direct mail privacy than digital privacy. Plus, having the right direct mail partner, like Direct Mail Depot (DMD), makes all the difference.

By integrating direct mail with digital strategies—such as Informed Delivery®, Informed Visibility®, retargeted mail, and digitally enhanced mail—brands can amplify their impact. Imagine sending a direct mail campaign announcing a new product, then reinforcing it with an Informed Delivery preview before the mail piece even arrives. This seamless approach builds credibility and keeps your brand top of mind.

The Smart Way to Use Direct Mail

Leading brands are using direct mail to:
✔ Boost awareness & engagement – Well-timed, relevant mail pieces drive higher response rates.

✔ Personalize connections – Moving beyond just using a name, tailored messaging strengthens relationships.

✔ Build community ties – Aligning with social causes and local initiatives fosters trust and increases engagement.

 Proving ROI: Tracking Success

With budgets tightening, marketing teams must prove which strategies deliver. Here’s what’s working:

Be Where Your Audience Is

Consumers are craving tangible experiences. 79% of direct mail recipients look forward to checking their mail, and 88% say receiving a handwritten note or greeting card still holds value**. Incorporating physical marketing—like postcards with QR Codes® for exclusive discounts—bridges the gap between digital and direct channels.

Use Direct Mail as a Conversion Tool

Retargeted direct mail is a game-changer. For example, if a customer abandons their online cart, you can automatically send a follow-up mail piece with a special discount. These personalized touches drive higher conversions and strengthen brand connections.

In an evolving marketing landscape, staying ahead means embracing a mix of digital and traditional channels. With the right strategies, direct mail remains a powerful tool to capture attention, drive action, and build lasting relationships. Printing, mailing, fulfillment & more—DMD simplifies your marketing campaigns from start to finish, and is your trusted partner.

FOOTNOTE

*“USPS Mail Moments: 2019 Review,” 2019.

**“USPS Mail Moments: Spring 2019 Review,” USPS, conducted by Summit Research.

At Direct Mail Depot (DMD), we do more than just deliver mail—we drive results. As a strategic partner, we collaborate with our clients to understand their marketing and business goals, ensuring every mailing delivers maximum impact.

We don’t just process mail; we provide expert guidance on how direct mail integrates with your broader marketing strategy. From optimizing address accuracy to ensuring timely deliveries, we help you maximize your campaign’s effectiveness.

By understanding your objectives, we offer tailored insights and strategies that go beyond mailing logistics. Whether it’s personalizing your mail pieces, selecting the right formats, or navigating postal regulations, we help you optimize costs while enhancing engagement.

Our Full-Service Solutions Include:

• Address List Management – We will manage and optimize your mailing lists.
• Print & Presort Services – From design to final sorting, we streamline the process.
• Postage Optimization – We work with you to secure the best discounts available. Full list of 2025 promotions are here.  Click here for sample digital technologies discounts.
• Mail Tracking & Feedback Management – Get real-time insights to refine future mailings.
• Presort and Commingle Letters – Qualify for additional postage discounts with combined mailings.
• Mail Consolidation – Bundle your mailings for deeper cost savings.

With DMD, you gain more than a service provider—you gain a trusted partner dedicated to your success. Let’s transform your direct mail strategy into a powerful marketing tool.

We are proud to announce that DIRECT MAIL DEPOT (DMD) has achieved SOC 2 Certification—an elite distinction earned by only a select group of companies.

SOC 2 (System and Organization Controls 2) is a rigorous, independent audit that verifies a company’s ability to securely manage data and protect customer privacy. This certification, developed by the American Institute of Certified Public Accountants (AICPA), assesses a company’s adherence to strict standards in five key areas: security, availability, processing integrity, confidentiality, and privacy.

Earning SOC 2 Certification is no small feat. It requires a deep commitment to operational excellence, security best practices, and continuous monitoring of our systems to safeguard customer information. By meeting these stringent requirements, we reinforce our dedication to trust, transparency, and reliability. DMD is SOC 2, Type 2 audited.

This certification sets DMD apart, demonstrating that we go above and beyond industry standards to ensure the highest level of security and compliance. Our customers can feel confident that their data is in safe hands with us.

With this certification, we reinforce our promise to safeguard your data and provide secure, reliable service every step of the way.

DMD is also a HITRUST CSF-Certified provider, which means we help organizations satisfy security and compliance requirements (HIPAA, PCI, NIST, ISO, etc.). You can rest assured that the necessary controls, policies and procedures are in place to keep your data safe, both electronically and in print.

DMD is your trusted partner. Your success is our priority.

If you have any questions about Direct Mail Depot’s security policy, please do not hesitate to contact us at: in**@di*************.com, or 732-469-5900, or Direct Mail Depot, 200 Circle Drive North, Piscataway, NJ  08854

Instead of sending the same message to everyone on your list, reach out to Direct Mail Depot (DMD) and we’ll show the benefits of customization using data-driven variable color printing. With this, all components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for each individual.  Each person will receive a direct mail piece that specifically speaks to them. A win-win for you and your customers.

Direct Mail: The Power of Customization 

1. Customers Expect It

With advancements in technology and data analytics, people now anticipate personalized interactions across all marketing channels. More than three-quarters of the recipients are more likely to engage with direct mail that feels relevant to them. Thoughtful personalization fosters a sense of importance and connection, helping your message rise above the noise.

2. Better Targeting, Bigger Impact

By leveraging insights such as purchase history, preferences, and seasonal trends, you can create messaging that truly resonates. This data-driven approach ensures your mail isn’t just delivered; it makes an impact.

3. Higher ROI

The connection is clear: the more customized your campaign, the stronger the results. When messages are targeted and relevant, they not only grab attention but also drive action, leading to better conversions and a higher return on investment.

4. Variable Data Printing: Personalized Everything

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces in a single mail stream. Advanced software selects and prints unique images, graphics, and text for each recipient based on your database. This customization can be tailored to various factors, including personal preferences, demographics, location, income, occupation, purchase history, and household size.

For example, you can present the right product and the right creative elements to target a unique message to each recipient, without stopping the printing process. This saves you time and money.

DMD Success Tip:

In today’s competitive landscape, it’s essential to include personalization in your direct mail campaigns. As technology advances, the possibilities for connecting with your audience through direct mail will only grow. By embracing data-driven personalization, you’ll ensure your messages stand out, create real value, and drive measurable success.

Healthcare organizations are increasingly integrating direct mail into their marketing strategies, with nearly half incorporating it as the centerpiece of their omnichannel campaigns. Notably, healthcare companies report using fewer advertising channels—averaging just four—making direct mail a crucial tool for engagement.

Despite its effectiveness, the healthcare sector has the least expertise in direct mail, often relying on service providers for printing and creative execution. That’s where Direct Mail Depot (DMD) comes in. As your trusted partner, we bring the expertise needed to optimize direct mail campaigns, ensuring they drive growth, awareness, loyalty, and lead generation. Direct mail is particularly valuable for reaching hard-to-engage audiences, and DMD can help you make the most of it.

Maximizing Impact with Direct Mail Customization

Personalization is key to making direct mail campaigns effective. Tailored messaging speaks directly to customers’ and patients’ unique needs, increasing engagement and action rates. For example, healthcare organizations can highlight specific insurance enrollment plans with targeted offers for different patient groups.

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces within a single mail stream. Our advanced software selects and prints customized images, graphics, and text for each recipient based on your database. This level of personalization fosters trust—essential for making critical healthcare decisions.

Enhance Engagement with Informed Delivery

Nearly half of healthcare organizations leverage the USPS Informed Delivery feature to create well-connected marketing campaigns. DMD can help you set up this tool, which provides USPS customers with a digital preview of their incoming mail via email or an online dashboard. By incorporating “ride-along content”—such as links to your website, social platforms, or payment portals—you can seamlessly connect direct mail with digital engagement.

Boost ROI with QR Codes and PURLs

Direct mail is a tangible, trustworthy channel—especially for sensitive healthcare communications. To further enhance its impact, integrate QR Codes® or Personalized URLs (PURLs) into your mail pieces, seamlessly bridging offline and online engagement.

In a shifting economy and evolving market, direct mail remains a stable and high-performing investment. In fact, standard letter-sized mail campaigns yield an average ROI of 112%—outperforming SMS (102%), email (93%), and paid search (88%).

Partner with DMD for Direct Mail Success

Automating campaigns, leveraging data, and reducing waste are essential for long-term direct mail success. Direct Mail Depot has the technology, expertise, and strategic insight to help healthcare organizations maximize their direct mail efforts. Let’s work together to create high-impact campaigns that drive results.

Direct mail is a powerful tool for the insurance industry, with 87% of insurance companies reporting its effectiveness. In fact, businesses in this sector rate direct mail as their most effective advertising channel, often using it as a standalone campaign to build customer loyalty.  Direct Mail Depot (DMD) is ready to help you achieve maximum impact with your direct mail strategy.

Customization is a cornerstone of success in direct mail for insurance, with 72% of businesses incorporating personalized greetings or customer names. By tailoring messages to individual needs, insurers can strengthen customer relationships. For instance, you might highlight specific insurance plans for interested customers or address the unique concerns of growing demographics. Customization allows you to address these varied needs effectively.

DMD Tip

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces in a single mail stream. Advanced software selects and prints unique images, graphics, and text for each recipient based on your database. This customization can be tailored to various factors, including demographics, location, income, occupation, purchase history, and household size.

DMD Success Tip: Mail customization helps customers feel valued and understood, fostering trust—essential for making important insurance decisions.

Key Takeaway:

Navigating the ever-changing marketing landscape is no small task. Savvy marketers leverage data-driven insights to shape their strategies, ensuring alignment with industry trends, goals, and specific business needs.

DMD is your trusted partner in achieving success. Reach out to us today and we will help you with your business needs. in**@di*************.com.

Footnote

* “Direct Mail Industry Research: Insights Report,” Summit Research for McCann Worldgroup, May 2023

Discover how integrating cutting-edge digital technologies can save you money and make your mail stand out. From boosting brand awareness to showcasing products, highlighting key details, and sharing irresistible offers, now is the perfect time to enhance customer engagement.

With Direct Mail Depot (DMD) as your trusted partner, qualifying for USPS promotional discounts has never been easier.

3% Discount

• NEW FOR 2025! Artificial Intelligence
• Mixed Reality (MR)
• Virtual Reality (VR)
• Video in Print
• Mobile Shopping
• Augmented Reality
• Integration with Voice Assistant
• Near Field Communication (NFC)

You can choose your promotion start date and use it for up to 6 consecutive months during the 2025 calendar year (January 1 – December 31, 2025).

More Savings

Save 1% when you add-on Informed Delivery® or Sustainability to receive an additional discount, for total savings of 4%-5%.

It’s easy to save! Here are a few examples.

Each year, USPS offers promotions to encourage the use of innovative mailing solutions, with savings of up to 6% in 2025. Let DMD simplify the process, maximize your campaign impact, and keep your costs low while securing extra discounts.  Full list of 2025 promotions are here.

Reach out to us today at: in**@di*************.com

Direct Mail is a time-tested and effective marketing tool.

In today’s digital world, direct mail remains a highly effective way to capture customers’ attention. While consumers are inundated with countless digital ads on their phones, TVs, and computers, they often experience “digital fatigue.” A physical mail piece, however, offers a refreshing and tactile experience. With an effective and trusting partner like Direct Mail Depot (DMD), direct mail marketing can deliver higher-quality leads than many digital campaigns.

There’s a growing perception that mail is making a comeback. Industries such as FinTech, health insurance, and retail are increasingly using direct mail to enhance ROI. These businesses leverage direct mail for both short-term strategies—like acquiring new customers or driving purchases—and long-term objectives such as brand building, customer engagement, and retention.

Direct mail offers impressive benefits and should be a key component of your marketing strategy. Partnering with DMD ensures your campaigns are expertly managed, with sophisticated tracking, eco-friendly options, and measurable success tailored to your goals.

Measuring Direct Mail Success

Advances in data tracking and analytics have made it easier than ever to create highly personalized and targeted mail campaigns. When combined with digital strategies, direct mail becomes even more effective. With the right metrics, businesses can track campaign performance and improve future efforts.

QR Codes

QR codes seamlessly bridge print and digital. Adding a scannable code to your mail allows recipients to quickly take actions like visiting your website, redeeming offers, or learning more about your services. They engage users instantly, offering valuable data for follow-ups and future campaigns.

Unique Phone Numbers

For audiences less inclined to use smartphones, include a unique phone number on your mail piece. This allows you to attribute calls directly to the campaign, ensuring you know the source of engagement.

Retargeted Direct Mail

Retargeted direct mail integrates seamlessly with digital campaigns. By automating triggers—such as sending mail to online visitors who didn’t convert—you can deliver personalized messages and gather deeper insights into customer behavior.

Personalized and Vanity URLs (PURLs) 

Personalized URLs are unique to each recipient and lead to customized landing pages, creating a more engaging and trackable customer experience. Vanity URLs, on the other hand, are specific to the campaign, providing a simple way to measure its overall success.

By defining clear goals—like improving loyalty or acquiring new customers—you can select the right KPIs to evaluate your campaign’s effectiveness.

The Future of Direct Mail 

Direct mail continues to evolve, leveraging new tools and technologies for enhanced tracking, integration, and results. It remains a cornerstone of marketing strategies for good reason.

DMD’s Takeaway 

Direct mail is a proven performer in the marketing world. Today’s data-driven approaches not only increase its effectiveness but also provide precise metrics to measure its impact. With DMD as your partner, you can create smarter campaigns that engage customers and deliver measurable results.

Reach out to us today at: in**@di*************.com