The benefits of first-party data are powerful. First, since you own the data, you can verify that it is accurate and timely. Second, aggregate data about your customers provides incredible…
Discover How Easy It Is to Save up to 6% on Postage with USPS Promotions
The 2025 USPS Mailing Promotions provide a valuable opportunity to lower your postage costs. Direct Mail Depot is ready to help you achieve maximum impact with your direct mail strategy…
Finding Success with Direct Mail Marketing: Financial
Industry-focused marketing insights can help craft more impactful and actionable financial campaigns. By analyzing proprietary data, you can discover how brands are achieving success with direct mail. Today’s marketers have…
Benefits of working with Tier 1 and Tier 2 Suppliers like Direct Mail Depot
Every company is part of a broader supply chain that includes third-party providers of products and services. Main suppliers like Direct Mail Depot, referred to as Tier 1, work directly…
For business owners, effective and affordable marketing is crucial. But with so many options, tight budgets, and little time, figuring out what works can be daunting. While many are drawn…
Why Direct Mail Remains Effective Greater Memorability Direct mail materials offer a tangible experience that digital ads can't replicate, making them more memorable and enhancing brand recall for recipients. Precise…
How to Adapt Your Direct Mail Marketing to an Uncertain Market
As an unpredictable market continues to impact brands around the world, companies must adapt while preparing for the future. See how direct mail marketing can create better stability and higher…
Discover Innovative Methods of Tracking Direct Mail
With tighter marketing budgets, the ability to identify a quantifiable return is more important than ever. See effective ways to track and measure the performance of a direct mail campaign.…
Concerned About Data Privacy? Look for HITRUST CSF-Certified Vendors.
For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements. You’ve probably heard of major regulations and standards, including: The…
Data Proves Why Direct Mailers Should Get Onboard with Informed Delivery
If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it? This is just the beginning…
Modern Direct Mail Testing: More Versions, Lower Costs, Faster Printing
Traditional direct mail testing commonly involves an A and a B version. You would print one or two static Forms, put it on a laser or inkjet printer, and personalize…
Why You Shouldn’t Be Afraid of Commingling Direct Mail
“I don’t want my mailing showing up in someone’s mailbox on the same day as my competitor!” This is a common objection we hear from companies as they plan their…
Saving 4% on Postage with USPS Promotions Is Easier Than You Think
Each year, the USPS introduces promotions and incentive programs aimed at motivating marketers to integrate new technologies and printing techniques into their direct mail campaigns. It's a win-win: by enhancing…
