Gen Z, born after 1996, is emerging as one of the most educated and socially conscious consumer groups in history. With a global purchasing power of over $140 billion, they…

Direct mail remains as effective as ever, serving as a powerful component of any omnichannel marketing strategy. While digital marketing continues to grow, direct mail shouldn’t be overlooked—it generates leads,…

The benefits of first-party data are powerful. First, since you own the data, you can verify that it is accurate and timely. Second, aggregate data about your customers provides incredible…

The 2025 USPS Mailing Promotions provide a valuable opportunity to lower your postage costs. Direct Mail Depot is ready to help you achieve maximum impact with your direct mail strategy…

Industry-focused marketing insights can help craft more impactful and actionable financial campaigns. By analyzing proprietary data, you can discover how brands are achieving success with direct mail. Today’s marketers have…

Every company is part of a broader supply chain that includes third-party providers of products and services. Main suppliers like Direct Mail Depot, referred to as Tier 1, work directly…

For business owners, effective and affordable marketing is crucial. But with so many options, tight budgets, and little time, figuring out what works can be daunting. While many are drawn…

Why Direct Mail Remains Effective Greater Memorability Direct mail materials offer a tangible experience that digital ads can't replicate, making them more memorable and enhancing brand recall for recipients. Precise…

As an unpredictable market continues to impact brands around the world, companies must adapt while preparing for the future. See how direct mail marketing can create better stability and higher…

With tighter marketing budgets, the ability to identify a quantifiable return is more important than ever. See effective ways to track and measure the performance of a direct mail campaign.…

For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements. You’ve probably heard of major regulations and standards, including: The…

If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it? This is just the beginning…

Traditional direct mail testing commonly involves an A and a B version.  You would print one or two static Forms, put it on a laser or inkjet printer, and personalize…

“I don’t want my mailing showing up in someone’s mailbox on the same day as my competitor!” This is a common objection we hear from companies as they plan their…

Each year, the USPS introduces promotions and incentive programs aimed at motivating marketers to integrate new technologies and printing techniques into their direct mail campaigns. It's a win-win: by enhancing…