The 2025 USPS Mailing Promotions provide a valuable opportunity to lower your postage costs.
Direct Mail Depot is ready to help you achieve maximum impact with your direct mail strategy while keeping expenses low.
Our team will assist you in tapping into savings of up to 6% on your mailings and guide you on qualifying for extra promotional discounts. Full list of 2025 promotions are here.
Each year, USPS launches promotions designed to inspire marketers to adopt innovative technologies and printing techniques in their direct mail campaigns.
Here is an overview of the 2025 Promotions offered.
Integrated Technology- DISCOUNT: 3%
Integrate technologies that enhance mail’s performance such as Augmented, Mixed or Virtual Reality; NFC; Video in Print; voice assistants and more.
Tactile, Sensory, Interactive- DISCOUNT: 4%
Enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. (Gloss stock not eligible).
Continuous Contact- DISCOUNT: 3%
Increase customer touchpoints by mailing more frequently to the same addresses. (Content of each mailing must be iterative or complementary, not duplicative).
Reply Mail IMBA- DISCOUNT: 3% or 6%
Encourages Qualified Business Reply Mail (QBRM ) and High volume QBRM customers to adopt IMbA .
First-Class Mail Advertising- DISCOUNT: 3%
Leverage First-Class Mail® to promote your offerings to customers.
These promotions create a win-win: by enhancing your mailings, you drive higher engagement and response rates while also benefiting from postage discounts by meeting a few requirements.
With a trusted partner like Direct Mail Depot, running campaigns that qualify for USPS promotional discounts becomes straightforward—and your direct mail ROI gets a substantial lift.
Reach out to us today at: in**@di*************.com.
