Healthcare organizations are increasingly integrating direct mail into their marketing strategies, with nearly half incorporating it as the centerpiece of their omnichannel campaigns. Notably, healthcare companies report using fewer advertising channels—averaging just four—making direct mail a crucial tool for engagement.
Despite its effectiveness, the healthcare sector has the least expertise in direct mail, often relying on service providers for printing and creative execution. That’s where Direct Mail Depot (DMD) comes in. As your trusted partner, we bring the expertise needed to optimize direct mail campaigns, ensuring they drive growth, awareness, loyalty, and lead generation. Direct mail is particularly valuable for reaching hard-to-engage audiences, and DMD can help you make the most of it.
Maximizing Impact with Direct Mail Customization
Personalization is key to making direct mail campaigns effective. Tailored messaging speaks directly to customers’ and patients’ unique needs, increasing engagement and action rates. For example, healthcare organizations can highlight specific insurance enrollment plans with targeted offers for different patient groups.
At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces within a single mail stream. Our advanced software selects and prints customized images, graphics, and text for each recipient based on your database. This level of personalization fosters trust—essential for making critical healthcare decisions.
Enhance Engagement with Informed Delivery
Nearly half of healthcare organizations leverage the USPS Informed Delivery feature to create well-connected marketing campaigns. DMD can help you set up this tool, which provides USPS customers with a digital preview of their incoming mail via email or an online dashboard. By incorporating “ride-along content”—such as links to your website, social platforms, or payment portals—you can seamlessly connect direct mail with digital engagement.
Boost ROI with QR Codes and PURLs
Direct mail is a tangible, trustworthy channel—especially for sensitive healthcare communications. To further enhance its impact, integrate QR Codes® or Personalized URLs (PURLs) into your mail pieces, seamlessly bridging offline and online engagement.
In a shifting economy and evolving market, direct mail remains a stable and high-performing investment. In fact, standard letter-sized mail campaigns yield an average ROI of 112%—outperforming SMS (102%), email (93%), and paid search (88%).
Partner with DMD for Direct Mail Success
Automating campaigns, leveraging data, and reducing waste are essential for long-term direct mail success. Direct Mail Depot has the technology, expertise, and strategic insight to help healthcare organizations maximize their direct mail efforts. Let’s work together to create high-impact campaigns that drive results.
