Use this handy checklist to guide your campaign from start to finish.
- Define Your Business Objectives
Clarify what you want to achieve. Are you looking to:
- Attract new customers.
- Reconnect with existing ones.
- Promote a special offer.
- Target a specific audience that benefits from your product or service.
Consider how direct mail can complement your current marketing efforts. Keep your ultimate goal in mind, find ways to integrate direct mail with your digital presence, and plan for follow-ups to keep your business top of mind.
- Find the Right Partner
A knowledgeable Mail Service Provider (MSP) like DMD can guide you through the process—even if you’re unsure where to start.
- Identify Your Audience
Define your ideal customers and determine which data points will help you reach them effectively.
- Plan Your Timeline
A successful direct mail campaign takes careful planning. Depending on your goals, your campaign may take 6 to 12 weeks. Key steps include:
- Budget planning.
- Mailing list research and selection.
- Developing a compelling offer.
- Choosing a format and creative strategy.
- Copywriting, design, approvals, and revisions.
Your MSP partner, like DMD, can handle essential tasks such as:
- Data processing and personalization.
- Printing and inserting additional materials.
- Preparing mail for distribution.
- Advising on the most efficient timeline.
- Consider ROI & Cost Efficiency
Understand the estimated costs of your campaign and explore opportunities for discounts. DMD can help you optimize your budget while maximizing impact.
- Stay Focused & Look Ahead
Keep this checklist on hand to stay organized and on track. Need expert guidance? DMD is here to help.
DMD TIP
You’ve got the plan—now it’s all about execution. Refer back to this checklist whenever you need to stay focused and keep your campaign moving forward.
